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  • Writer's pictureJ Wright

Vitola's Perspective: Ace CXO of Cigar Recon

Updated: Apr 19

Let's take a quick venture into the rich tapestry of vitolas through the lens of Ace, the Chief Customer Experience Officer at Cigar Recon. For Ace, the art of selecting vitolas is akin to a dance between customer preferences and market dynamics. Robusto and Toro take center stage, reflecting the pulse of consumer demand. In this dialogue, we explore the nuanced interplay of tradition and innovation, with vitolas becoming not just cigars but an extension of a brand’s identity.


Limited editions and special vitolas emerge as key players in shaping brand identity and



engaging customers. Ace illuminates the impact of limited editions in creating allure, citing the example of Ezra Zion, where exclusivity becomes a marketing masterpiece. These editions aren’t merely cigars; they’re curated experiences that elevate the brand’s mystique.

Ace’s memorable encounter with the 8x60 Lunatic Jackhammer adds a touch of humor to the narrative. The oversized vitola, albeit gimmicky, underscores the importance of balancing creativity with practicality. His preference for Toros reveals a personal connection—just the right size for unwinding after a long day.


As we delve into Ace’s insights as the CXO, we witness the delicate harmony between customer satisfaction and innovation. Understanding what sells becomes a guiding principle, ensuring that the introduction of new vitolas aligns seamlessly with consumer desires. The evolving landscape of vitola preferences is navigated with precision, driven by engagement and feedback.


In this symphony of flavors and experiences, the role of vitolas is dynamic, mirroring the evolving tapestry of cigar culture. With Ace at the helm, the customer experience transcends a mere transaction to become a shared journey, where every puff is an opportunity to craft lasting memories.


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