I'm deeply honored by the generosity of Dion Giolito, the visionary founder of Illusione Cigars, who graciously shared his profound insights into the world of cigar vitolas. Join me as we delve into the heart of Illusione Cigars with Dion Giolito, where each vitola serves as a living testament to memorable experiences and an unwavering commitment to timeless craftsmanship.
Can you share a memorable experience related to a specific vitola that stands out in your career?
In relation to Illusione cigars, when I blended the corona gorda 5 5/8 x56, I knew that there was something very special about it. there wasn't a cigar like it on the market. Cigar Aficionado shortly did a vertical of the Illusione Original Documents Corojo line and the average scores of all vitolas equaled to 91 points and higher. Shortly after that, the CG:4, corona gorda rated #7 in CA's top 25 the first year the cigar was introduced to the market. When I smoke that cigar, it always takes me back to that moment in time.
How do cultural influences play a role in the popularity of certain vitolas?
I don't see cultural influences in certain vitolas as far as popularity goes. I think if any size/type of cigar is well blended it transcends all boundaries.
In your opinion, what makes a vitola timeless, and are there classics that continue to endure?
Even though the Churchill vitola has fallen out of popularity as of late, it is still the ultimate and classic representation of any cigar out there today. I would like to see more of a focus on Churchill size cigars in the marketplace from not only from a classic standpoint but, an historical standpoint.
How do vitola preferences vary among different generations of cigar enthusiasts?
I think preferences stem from influence not only in the market but in social circles. I believe that there is a tremendous amount of influence in these smaller circles in particular; it can drive what people gravitate towards relative to specific vitolas.
Can you highlight any cultural or historical anecdotes related to specific vitolas that resonate with you?
The beautiful thing about cigars is that they span all cultures. Enjoying cigars are a way that many people from many different walks of life can find common ground and build lasting friendships no matter who you are or what you believe in. Vitolas in my opinion relating to this are irrelevant.
As a Brand Owner
What considerations go into deciding which vitolas to include in a brand's lineup?
I'm selfish. I like to make cigar sizes, I like to smoke.
Have you ever introduced a new vitola based on customer demand or feedback?
Not really
How do you balance tradition with innovation when it comes to introducing new vitolas?
Working with tobacco hasn't changed much over the years nor has blending. Innovation comes in packaging and market approach. It can be difficult sometimes but, you run on experience and instinct on all accounts.
Have you ever faced unexpected challenges when introducing a new vitola to an established brand?
No. It either works or it doesn't.
How do limited edition or special vitolas contribute to brand identity and customer engagement?
There's a market for LE cigars as there is in any type of LE product in the market - clothing, cars, motorcycles whatever... People like special things. We all like to feel special.
Can you share insights into how vitola preferences may differ across various global markets?
Cigars no matter what the size are a commitment. It all comes down to how much time you have to
enjoy a cigar.
What challenges do you face in blending tobaccos to create different vitolas within a brand?
It all comes down to the tobacco. Crop cycles, weather, soil, handling, fermentation and so on. The tobacco talks and I listen. It tells me what to do. It's a language.
When creating a new blend, how do you decide which vitolas will best showcase the intended flavor profile?
In my opinion, the blend should be consistent throughout all vitolas within the brand. Some blend to the specific size,
Are there vitolas that challenge you to experiment with unique or unconventional tobacco combinations?
No
Which vitolas are the most challenging to roll, and why?
Perfecto's, Diademas, Salamones. I"m not a big fan of making these sizes. Too many things can go wrong - bunching, packaging, shipping, damage.
How does the skill level required vary between rolling thinner vs. thicker vitolas?
Certain Boncheros can have more of a preference to certain sizes. To be a master bonchero though, they must be comfortable making all sizes of cigars, consistently.
Are there particular vitolas that allow for more creativity in the rolling process?
Probably the Diademas, Salamones and Perfectos.
How has technology impacted the traditional art of hand-rolling vitolas, if at all?
Technology really hasn't changed in the mechanics of making cigars. The key to Bunching is proper leaf placement.
Illusione Cigars, under Dion Giolito's guidance, remains a symphony of craftsmanship, where vitolas aren't just sizes; they're chapters in a story, each one contributing to the rich narrative of Illusione's legacy.
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